This Makuake campaign (Makuake, one of Japan's leading purchase-based crowdfunding platforms) introduces a magnetic necklace designed to ease neck and shoulder stiffness caused by desk work and smartphone use. Using anisotropic ferrite magnets with a strength of 120mT, the product has obtained certification as a "designated controlled medical device" in Japan, a status the campaign highlights prominently to build trust.
The pitch centers on an "effortless care" concept: simply wearing the necklace is said to help improve blood circulation and ease tension, with no extra effort required. The campaign page begins by naming a problem familiar to many modern workers, then reinforces the appeal with the product's official medical device certification.
Taking advantage of Makuake's early-access sales model, the project doubles as both a product launch and a market test for consumer demand.
Highlights
- Clearly articulating a common lifestyle problem creates instant relatability
- Displaying the official certification number for a controlled medical device builds credibility
- Makuake's early-sale format lets the team validate demand for a new product
Why this campaign attracts support
Editorial analysis based on publicly available information. It is not a confirmed account of why backers chose to give.
This project is well-positioned to attract backers for several reasons. First, it addresses an extremely relatable pain point—neck and shoulder stiffness from computer and smartphone use—that many people experience daily. Such universally relatable themes tend to generate strong early momentum on crowdfunding platforms, since backers see the problem as personally relevant.
Second, by clearly stating its certification number as a designated controlled medical device, the product distinguishes itself from ordinary wellness accessories. This official backing helps ease the common skepticism toward health gadgets—namely, doubts about whether they actually work.
Third, because Makuake operates as a purchase-type platform, backers are essentially early purchasers of a new product. This structure appeals directly to early adopters eager to try the latest tools for combating the physical toll of constant device use. Clear explanations of product specifications and how to wear the necklace also help backers visualize the experience before buying, further encouraging support.
Did this article help you?
A note from the editors
This is a clear example of pairing a relatable everyday problem with objective credibility from medical device certification. For anyone considering crowdfunding in the health or beauty space, this project offers a useful model: combine an empathetic framing of the problem with official certification or data that builds trust. Beyond the product itself, there's much to learn here about how to structure a campaign page for maximum persuasive impact.