Nanao, a city in Ishikawa Prefecture still recovering from the 2024 Noto Peninsula earthquake, is raising funds for "NANA ON SAI," a regional exchange festival planned for November 3, 2026. The free event will feature live music, local performances, food and craft vendors, and interactive experiences designed to bring together residents of all ages—children, elderly, and people who have moved away.
The campaign uses CONGRANT, a Japanese crowdfunding platform, to secure sponsorships and support. With contributions starting at ¥1,000, the project aims to cover stage and sound equipment, artist fees, and venue setup. Sponsors donating ¥10,000 or more receive recognition on event fans and banners displayed at the venue, combining post-disaster recovery with efforts to address ongoing challenges like population decline and shrinking community engagement.
Highlights
- Ties earthquake recovery directly to grassroots community building and intergenerational connection
- Low entry point at ¥1,000 removes barriers for individual donors
- Sponsors giving ¥10,000+ gain visible recognition through event fans and banners
- Free admission ensures the festival benefits the entire local community
Why this campaign attracts support
Editorial analysis based on publicly available information. It is not a confirmed account of why backers chose to give.
The project succeeds by linking the high social interest surrounding the Noto earthquake to deeper, everyday regional problems—population loss and fading community ties. Rather than framing itself as simple disaster relief, it offers a concrete, forward-looking vision: "creating a day when people gather and smiles bloom." This lets supporters feel they are investing in both recovery and the region's future. The ¥1,000 floor invites casual support from former residents and individual well-wishers, while ¥10,000+ sponsorships offer public recognition that appeals to businesses seeking to demonstrate community commitment. By keeping the festival free, organizers ensure the fundraised money clearly benefits residents as a whole, lending a civic, donation-like character to the campaign.
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A note from the editors
This project stands out for leading with vision—"What kind of day do we want to create?"—rather than simply requesting money. The two-tiered structure (¥1,000 individual gifts and ¥10,000+ corporate sponsorships with visible perks) skillfully targets both grassroots supporters and organizations. Readers planning community-focused crowdfunding campaigns can learn from how the project ties recovery to everyday local challenges and uses tiered recognition to motivate different donor types. One caveat: the campaign does not publicly share target amounts or supporter numbers, making it harder to track momentum and outcomes.