Wyrmwood Gaming, a US-based maker of premium tabletop gaming furniture and accessories, has launched "HEXY TIME PART TWO" on Kickstarter—a sequel to its hexagonal modular gaming system. The product lets players build dioramas and dungeon maps on the tabletop by combining hexagonal panels. Rather than a one-off campaign, this is a deliberate series strategy targeting existing fans and repeat supporters.
The project exemplifies how established creators with proven track records use crowdfunding not just to raise funds, but to build lasting customer relationships and validate demand for new product lines. By leveraging the trust built from the first edition, the sequel is designed to appeal to fans who were satisfied with the original product and want more.
Highlights
- Sequel strategy leverages existing fan base from the first edition
- Specialized product design for niche hobbyist markets (tabletop RPG, board game communities)
- Brand-forward approach to sustained crowdfunding campaigns
Why this campaign attracts support
Editorial analysis based on publicly available information. It is not a confirmed account of why backers chose to give.
This case demonstrates how crowdfunding can function as an ongoing platform for nurturing product lines and customer relationships, rather than a one-time funding tool. Wyrmwood already has a strong reputation for high-quality gaming furniture, so the "Part Two" positioning naturally appeals to satisfied first-edition customers. In North American Kickstarter campaigns, especially in the hobby sector, sequels and updated versions are commonplace—backers participate repeatedly as brand loyalists. While this practice is still rare in Japan's crowdfunding ecosystem, the approach offers valuable lessons: success depends on the trust and communication built during the first campaign. Additionally, the project's sharp focus on passionate, niche hobby communities—rather than broad appeal—proves effective. Deep, targeted messaging resonates strongly with dedicated enthusiasts, a strategy that applies equally to Japan's specialized communities.
Did this article help you?
A note from the editors
The "HEXY TIME PART TWO" project shows how sequels can work in crowdfunding—a strategy still uncommon in Japan. While specific funding figures and backer numbers aren't publicly available, the sequel design itself is the key takeaway. Building on the trust earned from the first edition to secure second-round support is a model that Japanese nonprofits and small businesses could apply to sustain funding over time. However, supporter cultures differ between markets. Rather than copying the approach outright, Japanese creators should focus on executing the first campaign excellently and communicating transparently—these become the foundation for successfully returning to supporters later.