Italian illustrator Martina Turina has launched a Kickstarter project to create and sell 12 A2-sized poster illustrations inspired by tarot card imagery. The series explores LGBTQIA+ identity, love, resilience, and freedom through the visual language of tarot—a symbolic system naturally suited to expressing queer experiences and universal life themes like transformation, trials, and liberation. Each poster functions as a finished art piece ready to display, combining striking visuals with meaningful messages.
The project operates as a typical rewards-based crowdfunding campaign, where supporters pre-order complete poster sets or individual works before production, receiving printed copies in return. The series of 12 pieces creates a cohesive collection that appeals to supporters' desire to gather the complete set.
Highlights
- Uses tarot's universal symbolic language to make LGBTQIA+ themes resonate beyond the community
- Clear and compelling returns: physical, displayable posters
- Series design of 12 pieces triggers collecting appeal
Why this campaign attracts support
Editorial analysis based on publicly available information. It is not a confirmed account of why backers chose to give.
This project demonstrates how individual artists can transform personal creative expression into fundable products through strategic presentation. By adopting tarot—an already widely recognized visual language—Turina makes LGBTQIA+ themes accessible as beautiful artwork to audiences beyond the community itself. Notably, Kickstarter projects like this often succeed on visual appeal and collectibility alone, contrasting with Japanese crowdfunding platforms, which typically emphasize social value or regional contribution. Japanese creators pursuing similar projects should focus on series coherence, high-quality return photography, and compelling previews. When addressing social themes, Japanese supporters often expect more detailed background explanation than international backers, requiring greater contextual care.
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A note from the editors
This project exemplifies how individual artists can combine design excellence with meaningful themes in rewards-based crowdfunding. The technique of serializing work around symbolic motifs—tarot, constellations, seasonal traditions—offers a readily applicable model for Japanese illustrators and designers developing collections or merchandise. However, projects addressing social themes require thoughtful adaptation in explaining context to Japanese audiences. While lacking specific funding figures, this case demonstrates the power of qualitative appeal in art-driven crowdfunding.